Beyond the Quad

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Marketing

Marketing

OUR FACULTYJune 27, 2022
Quantic’s Dr. Nan Zhang examines the science and psychology of online reviews

Quantic faculty member, Dr. Nan Zhang had her research “Enhancing consumer online reviews: the role of moral identity”recently published in the Journal of Research in Interactive Marketing. Her research aims to provide a theory-based means for firms to improve customers’ likelihood to provide reviews and elicit reviews that are more accurate accounts of customers’ consumption …

STUDENT SPOTLIGHTSeptember 4, 2020
Student Spotlight: Creating Efficiency and Optimization in the Healthcare Arena

Quantic Alum, Anne Michael, has always been intrigued by resource usage and constraints within the healthcare arena. She is currently the VP of Operations at Focused Software where she combines knowledge gathered during her years as an active physician, with her business knowledge to make sure both clinical and non-clinical team efforts always benefit the …

CAREER PLANNINGAugust 28, 2020
How to Become a CMO: A Complete Guide to Attaining the Chief Marketing Officer Role

Wondering how to win the top position in the marketing world? Imagine waking up every day to a fast-paced, prestigious job that leverages everything you ever learned about marketing (and pays to reflect that!) Becoming a Chief Marketing Officer takes planning and dedication to your profession. But this dynamic, high-powered role is completely within reach …

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