Kenneth Anand: Sneaker Law Pioneer and Business Strategist

Kenneth Anand’s journey is a compelling narrative of passion, expertise, and innovation in the intersection of law, fashion, and business. A Quantic School of Business and Technology alumnus, Kenneth leveraged his 15-year career in fashion and entertainment law to transition into pivotal roles at Kanye West’s Yeezy, moving from General Counsel to Head of Business Development. His entrepreneurial spirit, coupled with his dedication to education, has positioned him as a significant figure in the global sneaker industry. Kenneth’s contributions, including co-authoring the groundbreaking textbook “Sneaker Law,” have not only advanced his career but also enriched the academic and business landscapes.

A Career Rooted in Fashion and Law

Kenneth Anand’s career began with a solid foundation in fashion and entertainment law. Over 15 years, he built a reputation as a skilled attorney, advising clients in the complex realms of intellectual property, branding, and contractual agreements. His expertise in these areas made him a sought-after professional in the fashion industry, culminating in his role as General Counsel at Yeezy, Kanye West’s renowned footwear brand.

At Yeezy, Kenneth played a crucial role in navigating the legal intricacies of a high-profile brand. His ability to balance legal responsibilities with business strategy set him apart, leading to his promotion to Head of Business Development. This transition marked a significant shift from legal practice to strategic business leadership, reflecting his versatility and forward-thinking approach.

Bridging Law and Business with Quantic

Recognizing the need to deepen his business acumen, Kenneth pursued an MBA at Quantic School of Business and Technology. The program’s innovative curriculum and flexible structure allowed him to continue his professional endeavors while acquiring new skills. “The Quantic MBA program provided me with essential business strategies and leadership skills that were pivotal in my transition from law to business development,” Kenneth notes.

The education he received at Quantic enabled Kenneth to broaden his strategic perspective, enhancing his ability to drive business growth and innovation at Yeezy. This academic journey was instrumental in positioning him at the center of the global, multibillion-dollar footwear industry, where his decisions could impact market trends and consumer behaviors.

Innovating with “Sneaker Law”

Kenneth’s passion for sneakers and his legal expertise converged in the creation of “Sneaker Law,” a groundbreaking textbook he co-authored. The book provides a comprehensive guide to the legal, business, and cultural aspects of the sneaker industry, making it an invaluable resource for students, professionals, and enthusiasts alike. “Sneaker Law” has been incorporated into the curriculum at prestigious institutions such as Parsons School of Design and the Fashion Institute of Technology, among others.

In the past three years, Kenneth has lectured on “Sneaker Law” at over 30 colleges and universities, including Harvard Law School. His lectures have reached thousands of students, imparting knowledge on the intricacies of the sneaker industry and inspiring the next generation of legal and business professionals. “Educating others about the complexities and opportunities within the sneaker industry has been incredibly fulfilling,” Kenneth shares.

A Passion for Culture and Education

Kenneth’s dedication to education extends beyond the classroom. He frequently travels globally, sharing his insights and experiences at various academic and industry events. His passion for sneakers, fashion, hip hop, and pop culture drives his commitment to mentoring and inspiring others.

Recently, Kenneth traveled to South Korea for a memorable father-son experience with his oldest son’s Taekwondo team. This personal milestone underscores his belief in balancing professional achievements with meaningful family experiences. He is also planning a new book on how to unlock one’s inner child to pursue passions, aiming to inspire others to follow their dreams.