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How Your Team Can Make Better Decisions By Conquering the Asch Effect

Your team is awesome—you’ve gotten through the four stages of group development (which you, of course, studied in Quantic’s Organizational Behavior: Working in Groups and Teams course), and you’re performing at peak efficiency and effectiveness. You come into work energized and excited to tackle challenges with your team.

And then something happens. The team’s attitude is still upbeat, but you notice that its output is diminishing. Team members are making mistakes they shouldn’t have, and it’s costing you big time… What gives?

Sadly, even the best teams can run into a number of major threats to their effectiveness. Here’s how to deal with at least one of them, the Asch effect.

If you’ve ever found it difficult to speak up with an unpopular opinion, then you’re already familiar with the Asch effect: it’s a phenomenon in which individuals go along with the majority view regardless of their own opinions. Unfortunately, this leads teams to make poor decisions.

Luckily, there are several concrete steps you can take to avoid this effect:

  1. Appoint a devil’s advocate: select someone from your team to provide the alternative position to any major decision you’re making. This helps team members to step out from behind the curtain of unanimity and take a look at a challenge from all angles, helping to avoid costly mistakes.
  2. Change team member roles from time to time. Change forces us to see things from a different angle, sparking creative thinking and problem solving.
  3. Try an anonymous survey: Whether formally or informally, get feedback from group members individually and provide the results to the team. People can’t succumb to the Asch effect if they don’t know how their teammates would vote!

Already employing these tactics? Awesome! You’re well on your way to bulletproofing your team dynamics and decision-making. To learn even more about building and maintaining an amazing team, check out Quantic’s Organizational Behavior: Working in Groups and Teams course!


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