Jenny Zhao: A Journey of Global Marketing and Entrepreneurship

Jenny Zhao: A Journey of Global Marketing and Entrepreneurship

Jenny Zhao’s career is a fascinating blend of global marketing expertise and entrepreneurial spirit. As a Quantic School of Business and Technology Executive MBA student, Jenny has seamlessly transitioned from working with major international brands to launching her own business venture. Her journey from a business degree to roles in France, China, and Singapore showcases her strategic acumen and hands-on approach. Today, as she builds her go-to-market consulting firm, Jenny is a testament to the power of adaptability, continuous learning, and a global perspective.

A Diverse Career in Global Marketing

Jenny’s professional journey began with her paving a role for herself at GCF Group, the largest French wine company. Her time in France allowed her to gain valuable insights into the European market, sharpening her marketing skills in a highly competitive industry. This experience laid the foundation for her subsequent roles and entrepreneurial aspirations.

Returning to China, Jenny joined Nestle, where she further honed her marketing expertise. Her role involved developing and implementing go-to-market strategies for consumer goods, a skill she later brought to the biggest Australian rice food company during her three years in Shanghai. These positions not only broadened her industry knowledge but also underscored her ability to drive brand success in diverse markets.

In February of 2022, Jenny moved to Singapore, marking a significant milestone in her career and life. Here, she embarked upon her entrepreneurial journey, leveraging her extensive experience to launch a go-to-market consulting firm. Specializing in consumer goods, Jenny’s firm aims to help Chinese and Singaporean companies expand their reach internationally. Her strategic vision and practical approach have been crucial in navigating the complexities of the global market.

Pursuing Continuous Learning with Quantic

To stay at the forefront of industry trends and enhance her strategic capabilities, Jenny chose to pursue an Executive MBA at Quantic School of Business and Technology. The program’s flexibility and vibrant community were particularly appealing, allowing her to balance entrepreneurial responsibilities and impactful networking while continuing her education.

In a Quantic Executive MBA review, Jenny said of the program, “The Quantic Executive MBA has provided me with invaluable insights and a strong network of like-minded professionals.” The program’s emphasis on practical, real-world applications of business principles has equipped her with the skills needed to drive her consulting firm forward. Through group projects and networking events, Jenny has connected with peers around the world, further enriching her global perspective.

Building a Legacy Beyond Business

Outside of her professional pursuits, Jenny Zhao is dedicated to making a positive impact. She is the founder of Paragliding China, an initiative promoting the sport nationwide. This venture reflects her adventurous spirit and commitment to fostering new experiences and communities.

Jenny is also the co-founder of China Youth of Tomorrow, a pioneering social enterprise focused on education equality for first-generation college students in China. This initiative aims to bridge the educational gap and provide opportunities for young people from underprivileged backgrounds. Jenny’s work in this area highlights her dedication to social causes and her desire to give back to her community.

A Life of Global Exploration

With 90 countries under her belt, Jenny Zhao is a seasoned traveler who frequently connects with Quantic students worldwide. Her multilingual abilities—fluent in French, German, Spanish, and English—enable her to engage deeply with diverse cultures and communities. She aspires to learn additional languages, continuously expanding her horizons and enriching her global experiences.

Traveling extensively has broadened her worldview and provided unique insights that she applies to her professional and entrepreneurial endeavors. Jenny’s ability to navigate different cultural contexts and market landscapes makes her an asset to any global organization seeking an executive who leads across borders.

We are proud to have Jenny in the Quanitc community and thrilled to see what else she’ll accomplish!