Quantic MBA Student Spotlight: Adrian De Smul

In the last few weeks before Smartly graduates its pioneer MBA class, we wanted to feature some of our outstanding students. Current Smartly student Adrian De Smul, who works at McKinsey and graduated from Princeton, tells us about his decision to join Smartly and plans for the future in the interview below. Browse, connect, and hire candidates like Adrian on the Smartly Talent Network.

Tell us about yourself.
I did my undergrad at Princeton in Mechanical Engineering and did a year abroad at Oxford. I ended up doing a lot of Computer Science. Most of my summers, I found more CS oriented gigs and enjoyed that a lot more so ended up doing a summer internship at McKinsey Digital as a full-stack developer. I joined full-time after I graduated and have been in the digital unit every since. I started off doing some front-end development but ended up switching over to a group that helps clients build agile teams to deliver software more effectively. I’ve learned not only how to deliver software differently but also how to put clients at the center of everything that you do.

What inspired you to do the Smartly MBA?
I thought it was a good change to strengthen my broader range of business skills. Especially, when you look at things like A/B testing and optimization and seeing how to get more statistical rigor in some of these user tests.Being more comfortable reading a balance sheet is not something I have to do very often but it’s nice to have that tool in my toolkit.

What have you enjoyed about Smartly?
The fact that you can do it at your own pace, I love. The fact that it works on your phone – it works everywhere. Each of the lessons is just fun – they never really feel like a chore (with the exception of the Accounting ones, which I’m hiding from). It’s easy and online – that’s what keeps me coming back. I also like the bit of gamification – it’s all broken down into very manageable submodules. You can get through a lesson in a few minutes and feel like it’s just done. You don’t have to get through a huge assignment or anything like that.

How has the Smartly coursework affected your day-to-day?
Right now, I’m working on something related to digital culture. We have a bunch of survey results that came back, and I’m able to look at them with a more critical and statistical eye. we have data based by industry, segmented in all these different ways, and there’s interesting statistical work that you can do when you have that much data. I think being able to look for survey results in a little bit deeper way is something I found interesting. The Marketing courses have also been interesting in the sense that I haven’t really gotten to use it for work yet, but it’s something that is very applicable and is not totally intuitive. The way that you can structure pricing, especially around sales and different marketing opportunities, we kind of skirt around those topics in conversation, but it’s nice to have the vocabulary to be able to talk more authoritatively about the marketing side of things.

What industries most interest you?
Part of the reason I did the Smartly MBA is that I really love EdTech. I wanted to see how Smartly was changing EdTech. That’s definitely one area. I’ve done a lot of work with McKinsey in banking and finance, so I think there’s still some cool ways of getting involved in FinTech that would be a lot of fun and would leverage my skill set really well.

What makes you a great job candidate?
For me, the experience that I’ve had in the past. And the Smartly MBA is yet another different thing that I’ve gotten the opportunity to do. I’ve gotten to work on four continents with a huge variety of teams, clients, and industries. I’ve done work ranging from product ownership to agile coaching to DevOps engineering for an engineering transformation, so it’s been a variety of skill sets, but all-around digital application development and building a great digital team.

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